Presse- und Medienberichte Design Thinking

Public Relations

A / Pr Text & Pics

Download von PR texts & testimonials

PM_Playbook_HSLU.pdf

Testimonials_Playbook.pdf

PM_Playbook_Vahlen.pdf

B / INTERVIEWS

Excerpts and interviews with publishers

C / BIOGRAPHIE

Biographies and brief descriptions of the publishers.

The publishers Michael Lewrick, Patrick Link and Larry Leifer are constantly looking for the next big market opportunity. They live Design Thinking, e.g. to build growth areas, in Digital Transformation, and apply agile methods in product development. They practice the Design Thinking Mindset in the heart of Silicon Valley, Stanford University and Lucerne University of Applied Sciences and Arts. With their help, various international companies have developed and commercialized radical innovations.

C-1 / Michael

Michael has had different roles over the last few years. He was responsible for strategic growth, acted as Chief Innovation Officer, and laid the foundation for numerous growth initiatives in sectors that are in a transition. He teaches Design Thinking as a visiting professor at various universities. With his help, a number of international companies have developed and commercialized radical innovations. He postulated a new mindset of converging approaches of design thinking in digitization.

C-2 / Patrick

Patrick has been Professor for Product Innovation at the chair for Industrial Engineering/ Innovation at Lucerne University of Applied Science–Technology & Architecture since 2009. He studied Mechanical Engineering at ETH Zurich, then worked as a Project Engineer before receiving his doctorate in the field of innovation management at ETH Zurich. After eight years at Siemens, he now teaches product management and deals intensively with the advancement of agile methods in product management, design thinking, and lean start-up.

C-3 / Larry

Larry is a Professor of Mechanical Engineering Design and founding director of the Center for Design Research at Stanford (CDR) and of the Hasso Plattner Design Thinking Research Program at Stanford. He is one of the most influential personalities and pioneers of design thinking. He brought design thinking to the world, putting the focus on working in interdisciplinary teams.

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